NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?

from AdExchanger 10 months ago

Adobe announced on Tuesday a data collaboration product within its CDP.
AdExchangerhttps://www.adexchanger.com/technology/nbcu-wants-ctv-to-be-a-performance-channel-can-adobe-help-it-get-there/

NBCUniversal touted its improved targeting and measurement capabilities with Adobe's data collaboration product.
AdExchangerhttps://www.adexchanger.com/technology/nbcu-wants-ctv-to-be-a-performance-channel-can-adobe-help-it-get-there/

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#first-party-data #cdps #data-collaboration #targeted-advertising #marketing-strategies

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NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchangerNBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger Briefly

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger
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