NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger
Briefly

from AdExchanger1 month ago
NBCUniversal touted its improved targeting and measurement capabilities with Adobe's data collaboration product.
AdExchangerhttps://www.adexchanger.com/technology/nbcu-wants-ctv-to-be-a-performance-channel-can-adobe-help-it-get-there/
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#first-party-data #cdps #data-collaboration #targeted-advertising #marketing-strategies
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