#cdps
#cdps

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AdExchanger

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.

CDPs are evolving to enhance data collaboration for better targeting. [ more ]

MarTech

CDPs provide a unified customer view for personalized campaigns.

CDPs ensure data compliance and drive revenue growth. [ more ]

AdExchanger

CDPs facing challenges despite high market penetration

Marketers turning to other platforms like ABM, marketing automation, and personalization engines [ more ]

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