NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchangerFirst-party data is crucial post-third-party cookie demise.CDPs are evolving to enhance data collaboration for better targeting.
The top 10 benefits of customer data platforms | MarTechCDPs provide a unified customer view for personalized campaigns.CDPs ensure data compliance and drive revenue growth.
CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment" | AdExchangerCDPs facing challenges despite high market penetrationMarketers turning to other platforms like ABM, marketing automation, and personalization engines
The top 10 benefits of customer data platforms | MarTechCDPs provide a unified customer view for personalized campaigns.CDPs ensure data compliance and drive revenue growth.
CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment" | AdExchangerCDPs facing challenges despite high market penetrationMarketers turning to other platforms like ABM, marketing automation, and personalization engines