Nano Report Reveals Advertisers Increase Contextual Targeting Spend by 770m in 2023
Briefly

New data, released in Nano Interactive's latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent.The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 UK brands and agencies in partnership with CoLab to understand how they are dealing with signal loss in 2023.
Read at Exchangewire
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