'CLICK HERE: The Art and Science of Digital Marketing and Advertising' is an upcoming publication by Alex Schultz, Meta's Chief Marketing Officer and VP of Analytics. The book is designed to equip businesses with key principles and best practices for effective digital marketing. Schultz will provide insights on choosing the right channels, testing creative works, leveraging generative AI, and implementing robust measurement tools. This essential guide is intended to support marketers across varying experience levels, offering practical advice to foster growth through effective digital strategies.
Alex Schultz, Meta's Chief Marketing Officer and VP of Analytics, announces the upcoming book 'CLICK HERE: The Art and Science of Digital Marketing and Advertising' aimed to guide businesses in digital growth.
The book will cover key principles of digital marketing, including channel selection, creative testing, generative AI usage, and accurate measurement tools necessary for marketing success.
Through 'CLICK HERE', Schultz aims to provide marketers at all experience levels with the essential tools and knowledge needed for effective digital marketing strategies.
Alex Schultz emphasizes that this publication serves as a comprehensive guide for businesses, suggesting practical advice to facilitate growth and innovation in marketing practices.
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