Fara Howard, GoDaddy's CMO, discusses the evolving marketing landscape, emphasizing the need for adaptability in advertising strategies. Traditional marketing channels still hold value, but social media has become vital for connecting with customers. Howard highlights the importance of encouraging customers to share their stories, moving beyond polished advertisements to embrace user-generated content. This approach provides a more authentic and relatable narrative, aligning with modern consumption habits. By doing so, marketers can better engage their audience and amplify their message through diverse voices.
The traditional marketing playbook is being rewritten as consumption habits shift, necessitating changes in how ad dollars are spent, emphasizing customer stories over polished ads.
We’re letting our customers tell our story, focusing on user-generated content and real stories rather than just polished advertisements.
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