Lose-Lose
Briefly

In the third installment of my Apple Robbed the Mob's Bank series, just before Apple introduced new ad placements into the App Store, I asked:

Theoretically, if Apple could scale its ad network to replace the value that was incinerated with ATT, would consumers care about the competitive issues inherent with ATT? Would advertisers and publishers?
Read at Mobile Dev Memo by Eric Seufert
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