Itchy Spokesfeet Walk the Talk for LinkedIn U.K. | Muse by Clios

LinkedIn, in collaboration with VCCP London, has launched a humorous advertising campaign aimed at Gen Z, featuring quirky takes on the phrase "itchy feet". The creative direction by Matt Lloyd emphasizes a fresh approach to capturing attention, using a foot as a metaphor for the owner's inner thoughts. The ads aim to encourage individuals to explore new job opportunities, depicting relatable scenarios that combine humor with an informative edge. This innovative strategy is designed to connect with younger audiences seeking career changes.

“We needed something that would immediately grab attention,” explains agency creative director Matt Lloyd. “The idea of a foot being the owner's inner monologue felt like a fresh, surprising take—one that was both funny and informative.”

Some folks need a kick in the pants to explore new job opportunities on LinkedIn. Call HR. They're breaking the dress code. You know, maybe if these desk jockeys got new gigs, they could afford shoes.

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