Intent IQ has partnered with Snowflake to offer marketers a privacy-first solution for targeting audiences on Safari and iOS. This collaboration allows seamless audience onboarding via Snowflake's platform, enhancing the management of audience data. Marketers can activate cookieless audiences and create tailored private marketplaces, fostering more effective audience targeting. Furthermore, the integration safeguards compliance with privacy regulations such as GDPR and CCPA, ensuring a secure environment for marketers to navigate the evolving digital landscape.
We're thrilled to work with Snowflake, a leader in data infrastructure. This collaboration represents a significant step forward for cookieless audience targeting.
Marketers can activate cookieless audiences and build private marketplaces that run directly from their demand-side platform accounts.
#audience-targeting #cookieless-advertising #privacy-compliance #marketing-technology #data-collaboration
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