#cookieless-advertising
#cookieless-advertising

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Exchangewire

Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack's Platform - ExchangeWire.com

Cookieless advertising affects bid rates and CPM.

Advertisers adjust bidding strategies in response to data scarcity. [ more ]

Exchangewire

Subscription-free streaming service Freely will launch in the UK next quarter.

Disney, Fox, and Warner Bros. are launching a joint streaming service in the US. [ more ]

MarTech

OpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies.

Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance. [ more ]

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