Seedtag acquires KMTX to boost contextual performance for advertisersSeedtag acquires KMTX to enhance AI capabilities for improved advertising performance in a cookieless world.
Using curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem.
Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack's Platform - ExchangeWire.comCookieless advertising affects bid rates and CPM.Advertisers adjust bidding strategies in response to data scarcity.
OpenX Deal Library will compare alternatives to cookies | MarTechOpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies.Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance.
New UK & US Streaming Platforms to Launch; Google's Cookieless Roadblock; IAB's Privacy Sandbox Analysis - ExchangeWire.comSubscription-free streaming service Freely will launch in the UK next quarter.Disney, Fox, and Warner Bros. are launching a joint streaming service in the US.
OpenX Deal Library will compare alternatives to cookies | MarTechOpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies.Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance.
New UK & US Streaming Platforms to Launch; Google's Cookieless Roadblock; IAB's Privacy Sandbox Analysis - ExchangeWire.comSubscription-free streaming service Freely will launch in the UK next quarter.Disney, Fox, and Warner Bros. are launching a joint streaming service in the US.