Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Seedtag acquires KMTX to boost contextual performance for advertisersSeedtag acquires KMTX to enhance AI capabilities for improved advertising performance in a cookieless world.
Using curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem.
Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack's Platform - ExchangeWire.comCookieless advertising affects bid rates and CPM.Advertisers adjust bidding strategies in response to data scarcity.