In 2024, retail media saw substantial interest with 'eye-watering margins.' However, discussions have calmed, particularly on the scalability of open versus walled ecosystems.
Retail media is expected to grow immensely, with a distinct division in opportunity: Tier 1 for large networks and Tier 2 for the mid- to long-tail segment.
The emergence of retail media walled gardens suggests that many opportunities lie with major retailers, but there's potential for programmatic supply chain integration in Tier 2.
This is an opportunity to engage with industry debates on retail media, share your insights, and potentially influence the direction of this evolving landscape.
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