Walmart Connect has introduced a new Display Advertising API designed for advertisers to streamline the purchasing process of onsite display ads through their preferred technology platforms. This initiative is part of a broader growth strategy for Walmart's advertising business, which increased by 27% to $4.4 billion in 2024. Beta testing of the API revealed significant performance boosts for campaigns that integrated search and display ads. Advertisers found that consumers exposed to both types of ads were three times more likely to make a purchase and spent 40% more than those only seeing search ads, underscoring the effectiveness of multi-channel advertising.
We're excited about the launch of the Display Advertising API, as it significantly enhances the ability for brands to integrate our ad solutions with their existing technologies.
The ability to combine search and display ads has shown a remarkable impact, where our studies reveal that customers exposed to both are three times more likely to purchase.
As we continue to innovate within our advertising platform, we aim to simplify the purchasing process for advertisers, empowering them to achieve better campaign results across fragmented retail ecosystems.
Our beta tests confirmed that integrated advertising strategies yield higher returns, particularly in hardline and seasonal product categories, demonstrating substantial incremental sales growth.
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