Adweek1 week agoMarketingDisney and Walmart Team for Enhanced Targeting on StreamingDisney partners with Walmart Connect to target streaming platforms with shopper data. [ more ]
Digiday1 month agoMarketingWalmart rolls out a self-serve, supplier-driven insights connectorsWalmart launches Walmart Luminate Insights Activation to help suppliers with advanced targeting and insights integration. [ more ]
Marketing Dive1 month agoMarketingWalmart's ad growth playbook involves winning more non-endemic brandsWalmart Connect is expanding its ad offerings to marketplace sellers and non-endemic brands. Self-service ad platform growth is driving Walmart Connect's expansion plans. [ more ]
Digiday3 months agoOnline marketingHere's what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024A 30-second ad during the Super Bowl on CBS costs $7 million. For the same price, advertisers could get 4.4 million clicks on Walmart Connect or 2.8 million clicks on TikTok's in-feed ads. [ more ]