#walmart-connect

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fromDigiday
1 hour ago

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

On Tuesday, Walmart execs said they would put ads in Sparky, its AI shopping agent, as well as provide generative AI-powered performance insights and creative. There's also Marty, Walmart's agentic advertising assistant, in beta for sponsored search campaigns to help with billing and bidding, with plans to make it available widely later this year. The announcements come on the heels of Walmart's tests last year with Sparky and Marty.
E-Commerce
#influencer-marketing
fromModern Retail
2 days ago
Marketing tech

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta's influencer followers

Omnicom Media's Creo pairs Walmart Connect purchase data with Meta/Instagram insights to identify creators whose followers show higher conversion potential rather than just popularity.
fromDigiday
3 days ago
Marketing tech

At CES, Omnicom Media ties a deal with Walmart purchase data into Meta's influencer followers

Omnicom Media links Walmart purchase data with Meta influencer data so Creo can identify Instagram creators whose followers show higher purchase-conversion potential.
fromModern Retail
2 days ago
Marketing tech

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta's influencer followers

fromDigiday
3 days ago
Marketing tech

At CES, Omnicom Media ties a deal with Walmart purchase data into Meta's influencer followers

more#influencer-marketing
#retail-media
fromThe Drum
2 months ago
Marketing tech

Walmart pushes retail media full-funnel with CTV, influencers and in-store screens

fromThe Drum
2 months ago
Marketing tech

Walmart pushes retail media full-funnel with CTV, influencers and in-store screens

more#retail-media
fromModern Retail
2 months ago

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart's $4 billion ad business

ChatGPT now drives roughly 20% of Walmart's referral traffic, Modern Retail previously reported. It's worth noting, however, that referral clicks account for less than 5% of total site visits. A working paper authored by OpenAI's Economic Research team found that around 2% of all ChatGPT queries involve shopping, or about 50 million queries per day. Selling its wares within ChatGPT positions Walmart to capture sales if AI-powered shopping takes off.
E-Commerce
Marketing tech
fromDigiday
4 months ago

Media agencies hope to drive down costs as Walmart opens up DSP roster

Walmart ended exclusivity with The Trade Desk to diversify DSP access while prioritizing first-party scale and growing its high-margin ad revenue.
E-Commerce
fromAdExchanger
4 months ago

The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers | AdExchanger

The Trade Desk is facing a 40% drop in shares amidst concerns over Amazon Advertising and loss of exclusivity with Walmart.
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