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Marketing tech
fromDigiday
1 week ago

Media agencies hope to drive down costs as Walmart opens up DSP roster

Walmart ended exclusivity with The Trade Desk to diversify DSP access while prioritizing first-party scale and growing its high-margin ad revenue.
E-Commerce
fromAdExchanger
1 month ago

The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers | AdExchanger

The Trade Desk is facing a 40% drop in shares amidst concerns over Amazon Advertising and loss of exclusivity with Walmart.
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