#walmart-connect

[ follow ]
#retail-media-networks

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.

Walmart's ad growth playbook involves winning more non-endemic brands

Walmart Connect is expanding its ad offerings to marketplace sellers and non-endemic brands.
Self-service ad platform growth is driving Walmart Connect's expansion plans.

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.

Walmart's ad growth playbook involves winning more non-endemic brands

Walmart Connect is expanding its ad offerings to marketplace sellers and non-endemic brands.
Self-service ad platform growth is driving Walmart Connect's expansion plans.
moreretail-media-networks
#retail-advertising

Retail Media's Unselfish Growth Engine; YouTube's Known Unknowns | AdExchanger

Retailers benefit greatly from increasing advertising revenues, enhancing overall business performance through connected strategies.
Target's and Walmart's advertising efforts underline the importance of integrated retail and marketing functions.
Google's approach to ads allows them to adapt to privacy rules while exploring market strategies.

Walmart's Global Ad Business Grew 26% in Q2

Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.

Retail Media's Unselfish Growth Engine; YouTube's Known Unknowns | AdExchanger

Retailers benefit greatly from increasing advertising revenues, enhancing overall business performance through connected strategies.
Target's and Walmart's advertising efforts underline the importance of integrated retail and marketing functions.
Google's approach to ads allows them to adapt to privacy rules while exploring market strategies.

Walmart's Global Ad Business Grew 26% in Q2

Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.
moreretail-advertising
#retail-media

Walmart to 'quietly implement update' that will change every self-checkout

Walmart Connect to sell in-store ads to non-endemic brands, expanding advertising options for shoppers.

Walmart ad sales pop as more brands buy into retail media

Walmart Connect's U.S. advertising business grew by 26% in Q1 2025, with global advertising up 24% and significant growth from marketplace sellers.
Walmart's advertising strength extends to digital channels, contributing to high e-commerce sales and an optimistic full-year guidance.

Walmart to 'quietly implement update' that will change every self-checkout

Walmart Connect to sell in-store ads to non-endemic brands, expanding advertising options for shoppers.

Walmart ad sales pop as more brands buy into retail media

Walmart Connect's U.S. advertising business grew by 26% in Q1 2025, with global advertising up 24% and significant growth from marketplace sellers.
Walmart's advertising strength extends to digital channels, contributing to high e-commerce sales and an optimistic full-year guidance.
moreretail-media

Disney and Walmart Team for Enhanced Targeting on Streaming

Disney partners with Walmart Connect to target streaming platforms with shopper data.

Walmart rolls out a self-serve, supplier-driven insights connectors

Walmart launches Walmart Luminate Insights Activation to help suppliers with advanced targeting and insights integration.

Here's what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

A 30-second ad during the Super Bowl on CBS costs $7 million.
For the same price, advertisers could get 4.4 million clicks on Walmart Connect or 2.8 million clicks on TikTok's in-feed ads.

Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends | AdExchanger

Walmart Connect is a strong retail media channel besides Amazon, attracting significant marketer budget. Broadcasters highlight movie content at upfronts to emphasize premium, long-form entertainment.
[ Load more ]