"Advertising has been one of the areas of our business that has changed the most, or better said, the impact or influence from that has changed our P&L the most,"
"As we've gained share, advertisers, they want to follow the eyeballs. And so we've done really well in advertising."
"Walmart Connect has expanded from performance-based media to full-funnel solutions, focusing on new experiences across all customer touch points,"
"We've made significant strides in aligning and optimizing our advertising technology platforms, streamlining efficiency and expanding top-of-funnel opportunities for advertisers."
Retail media is forecast to grow about 20% in 2025 as advertisers increasingly rely on retailers' first-party data to reach consumers closer to the point of sale. Walmart Connect grew 33% in the U.S. last quarter, outpacing Walmart's overall sales growth by six times and, with membership fees, representing about a third of operating income. Walmart reaches 150 million customers weekly via app and stores and can reach 95% of the U.S. with same-day delivery. Walmart's 4,600 stores, investments in measurement, and connected-TV capabilities are expanding full-funnel advertising solutions and top-of-funnel opportunities.
Read at Marketing Dive
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