The article emphasizes that while measuring the direct value of connected TV (CTV) can be complex, its significant impact is seen in enhancing other digital marketing channels. It discusses best practices for measurement, including the importance of geo holdout tests and utilizing reliable sources like GA4 for accurate testing. The article also outlines key performance indicators (KPIs) for assessing CTV's influence on paid search, SEO, and paid social media, as well as methods for analyzing offline conversions. Avoiding common mistakes in analysis is also a focal point.
Measuring the value of connected TV (CTV) isn't always straightforward - especially without complex analytics. While it can sometimes drive a clear boost in conversions...
#connected-tv #marketing-analytics #digital-marketing #performance-measurement #advertising-strategies
Collection
[
|
...
]