Publicis Groupe’s data unit Epsilon has become a key asset in its success, with stock prices soaring nearly 70% since the start of 2023.
CEO Arthur Sadoun emphasized that Epsilon and the Publicis Media operation are integral to their connected media ecosystem, reflecting a strategic intertwining.
Competitors Omnicom and IPG, in pursuing a $13 billion merger, claim to rival Publicis’ data capabilities, yet sources question their ability to catch up.
Sources suggest Publicis is better positioned in the data realm due to their earlier investments and actions, while competitors play catch-up amid technological shifts.
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