#ipg

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AdExchanger
1 month ago
Marketing

Sharing Isn't Always Caring; Will Apple Pass The Private Relay Baton? | AdExchanger

Adstra is suing IPG-owned companies for stealing trade secrets and sharing data for a competitive product.
Adstra's CEO has a background in big companies like Acxiom and Experian, showing his expertise in the industry.
Apple's actions in tightening data-driven advertising, like expanding iCloud Private Relay, continue to impact the industry. [ more ]
The Drum
2 months ago
Marketing

Why FCB's model is working when other agencies' aren't

FCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.
IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success. [ more ]
The Drum
2 months ago
Marketing

IPG teams up with Adobe to bring AI-powered content development to clients

IPG announced a strategic partnership with Adobe to empower marketers through AI and audience data metrics.
Integration of Adobe's GenStudio into IPG engine aims to enhance content supply chains and create more authentic connections with consumers. [ more ]
AdExchanger
3 months ago
Marketing

IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode | AdExchanger

Tech clients slashing ad spend hurt IPG's bottom line.
IPG lost big client accounts and digital specialist agencies, offsetting its growth in other sectors. [ more ]
Digiday
2 months ago
Artificial intelligence

IPG places 'first-to-market' bets with Adobe on latest generative AI tools

IPG partners with Adobe for generative AI tools
IPG committing over $100 million to building AI [ more ]
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