#ipg

[ follow ]
fromAdExchanger
1 week ago

Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom | AdExchanger

IPG exceeded low expectations, posting $2.2 billion in net revenue for Q2, with a projected year-end revenue decline of 1% to 2%.
fromAxios
1 month ago

Axios Media Trends

The FTC has fully taken over the congressional antitrust probe into the Omnicom/IPG merger, with questioning reportedly lacking political undertones.
Media industry
#advertising
Marketing tech
fromDigiday
5 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing tech
fromDigiday
5 months ago

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Marketing
fromThe Drum
7 months ago

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
more#advertising
fromDigiday
5 months ago

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
fromAdweek
7 months ago

Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG

Omnicom's CEO John Wren emphasized the healthcare marketing category as a significant growth opportunity, urging pharmaceutical companies to consider the advantages of the merged agency portfolio in the near future.
Marketing
#omnicom
Miscellaneous
fromAdweek
7 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Miscellaneous
fromAdweek
7 months ago

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
more#omnicom
[ Load more ]