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Publicis Groupe acquires influencer-marketing giant Influential

Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.

How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.

Executive Moves Hint at Big Plans for Publicis Connected Media

Publicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.

Publicis Groupe acquires influencer-marketing giant Influential

Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.

How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.

Executive Moves Hint at Big Plans for Publicis Connected Media

Publicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.

morepublicis-groupe

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network.

Epsilon's Jeff Smith Discusses Marketers' Top Tech Challenges

Jeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.

Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.

Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers.

16-year-old arrested in France in connection with high-profile Epsilon hacking group attacks

A 16-year-old in France arrested for running a malware-for-rent business.

Advertising firm Publicis ups guidance after Q2 beat By Reuters

Publicis upgraded its organic growth guidance due to strong performance in Epsilon and Media branches amid a general advertising industry slowdown.

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