Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken's first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival.Implemented in Brazil, the campaign's APM (Average Attention per 1,000 impressions measured in seconds) was found to be five times higher and view rate was two times higher (66%) than Lumen's benchmark on digital campaigns.
#people #opportunity #environment #advertising #understanding #partnership #highest-level #latin-america #music-festival #human-behavior
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