VideoAmp has launched VXP (VideoAmp Cross Screen Planner), a new tool for marketers designed to efficiently reach and track audiences across linear TV, streaming, and digital platforms. This tool includes the integration of census-level streaming data from major publishers like Disney, Fox, and Paramount, enhancing its reach across over 40 million homes and 65 million devices. Utilizing patented clean-room technology, VXP prioritizes user privacy, thereby enabling advertisers to optimize their budgeting and targeting strategies more effectively amid a fragmented media landscape. This product marks VideoAmp's competitive challenge to Nielsen's measurement dominance.
VideoAmp's VXP will enable marketers to reach and track audiences across linear TV, streaming, and digital platforms, enhancing advertising effectiveness and budget allocation.
The census-level data increases the precision of ad buys and simplifies complex media planning, showcasing VideoAmp's commitment to modern marketing needs.
Dana McGraw from Disney stated, 'By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we're exploring new ways to plan and measure reach of audiences with accuracy and precision.'
VXP represents a significant advancement in cross-platform measurement, standing as a competitor to Nielsen and supporting agencies in efficiently targeting their advertising efforts.
#video-marketing #audience-measurement #cross-platform-advertising #data-privacy #marketing-technology
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