#cross-platform-advertising

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Marketing tech
fromAdExchanger
2 days ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
fromThe Drum
1 month ago

TV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP

Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Marketing tech
fromForbes
1 month ago

The Evolution Of Endorsements: TRNDY Social Navigates MultiPlatform Campaigns

"Television still grabs the most people in the shortest amount of time," said Mike Visnick, CEO of TRNDY Social.
Marketing
Marketing tech
fromDigiday
5 months ago

How media companies are escaping the digital ad tech maze to meet the demand for cross-platform campaigns

Publishers must adopt integrated, interoperable cross-platform ad tech stacks to streamline ad operations, enable outcome-focused campaigns, and maximize digital and cross-platform revenue.
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