According to the Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey, programmatic ad sales on properties owned by digital publishers are expected to reach $22.69 billion by 2027, showcasing significant growth with an addition of $3.7 billion since 2022.
The landscape of programmatic digital display ad spend has shifted dramatically over the last decade, with mobile ad spend jumping to 70.8% by 2024, leaving only 13.3% for desktops/laptops, and 15.9% for connected TV. This indicates a clear pivot towards mobile consumption.
E-marketer's June 2024 forecast illustrates that programmatic video ad spending has rapidly escalated, surpassing non-video digital display ad spend for the first time in 2021, marking a pivotal moment in media consumption trends.
The provided chart serves as a useful tool for digital publishers to strategically decide how to sell ads, while also allowing marketers to benchmark the effectiveness of their programmatic ad campaigns against industry standards.
#programmatic-advertising #digital-marketing #ad-spend-trends #mobile-advertising #video-advertising
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