Digital audio & Podcast ad revenue set for 2025 growth ... but reduced (IAB)Podcast ad spending is projected to increase, but at a slower growth rate compared to last year.
Digital Ads Set for Double-Digit Growth in CTV, SocialDigital advertising is poised for significant growth in 2025, with a forecasted increase of 7.3% despite economic challenges.
The IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024.
Digital Ads Set for Double-Digit Growth in CTV, SocialDigital advertising is poised for significant growth in 2025, with a forecasted increase of 7.3% despite economic challenges.
The IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024.
Where Commerce Media Will Flourish-and Sputter-in 2025Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
Digital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
Digital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
By 2026, worldwide B2B digital ad spend is set to nearly triple its pre-pandemic levelWorldwide B2B digital ad spending is set to grow significantly, nearing $48.15 billion by 2026.B2B marketing mirrors robust growth trends in digital advertising, especially in the US.
Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up | AdExchangerAdvertisers view video game ads as a mature and effective channel for reaching millennials and Gen Z.Despite lagging ad spend compared to audience engagement, there is a positive trend of increasing budgets for gaming ads.