JPMorgan Chase launched Chase Media Solutions last year, enabling advertisers to target customers using the bank's extensive first-party data. The platform promotes targeted discounts known as Chase Offers based on customers' spending habits visible on their app and website. With significant data and user volume, Chase seeks to compete in the growing commerce media market, having achieved 18 billion offers equivalent to $12 billion in customer spend in a year. In 2024, the focus includes personalization of offers across various channels, such as physical bank locations and sponsorships.
Chase Media Solutions aims to revolutionize advertising by leveraging the bank's extensive customer data, enabling advertisers to target specific promotions through customer behavior insights.
Rich Muhlstock emphasized that the unique aspect of Chase's platform is its ability to personalize advertising, thereby increasing engagement and relevance for users across various channels.
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