Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platformGood-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.The new collaboration will give Captify access to Good-Loop's proprietary Green Media technology, enabling brands and agencies to accurately measure in real time the end-to-end carbon emissions generated by their digital ads.
#performance #environment #advertising #significantly #collaboration #partnerships #recent-study #digital-advertising
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