BuzzFeed Trades News Offering For Creator-Led Video And AI | AdExchanger
Briefly

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.During its Q1 earnings call on Tuesday, CEO Jonah Peretti touted BuzzFeed's work with video content creators and AI-generated quizzes while downplaying the decision to shutter its Pulitzer Prize-winning news division last month.
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