SEO is a fundamental aspect of digital marketing that often loses priority during budget discussions, despite its critical influence on visibility, brand equity, and revenue. With 68% of online experiences starting from search engines, neglecting SEO means missing vital consumer connections throughout their purchasing journey. This journey involves various stages, including initial searches, social media exploration, and reading reviews, suggesting SEO's significance extends beyond technical optimization. It blends creativity and analysis, illustrating the need for marketers to recognize its dual impact on customer engagement and brand loyalty.
SEO should be central to marketing strategies, not treated as an add-on, as most customer journeys begin with a search.
Understanding the complex nature of the customer journey reveals how crucial SEO is in connecting consumers with trusted brands.
The mischaracterization of SEO as a purely technical skill undermines its creative aspects that are essential for effective digital marketing.
With 68% of online experiences beginning with search engines, visibility during key decision moments is critical to avoid losing business to competitors.
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