Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments
Briefly

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments.The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine to monitor ad campaigns.
Read at Exchangewire
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