The rise of agentic AI signifies a shift in marketing practices where machines take on decision-making roles traditionally held by human consumers. This evolution means marketers must now cater to AI agents that are continuously optimizing and making purchases on behalf of users. As traditional marketing tactics and the classic sales funnel become less relevant, brands need to focus on structured data, real-time relevance, and trust signals to reach these AI-driven buyers, marking a pivotal change in how marketing is approached in the digital age.
Agentic AI isn't just another clever buzzword... this next evolution of artificial intelligence doesn't just suggest or create - it acts. It decides, it purchases, it optimizes.
Every single marketer... is going to be marketing to bots. We are going to be marketing to the personas that are on those phones.
It's an era of bot-to-bot marketing. Your machines are now marketing to consumers' machines.
It is the end of link-based search... They click on nothing. They summarize. If you've got the answer you want, why are you going to click?
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