Publicis' strategy has focused on acquiring retail media and ad tech companies to add value amid automation risks. However, this approach has led to challenges regarding the independence of these technologies.
The acquired tech arms integrate closely with Publicis' services, raising concerns about independence and reliance. Meanwhile, rival agencies face the challenge of steering clients away from these proprietary tools to maintain competitive parity.
The shutdown of GARM came shortly after a lawsuit from X, which claimed antitrust violations among brands within the organization. This raises questions about brand safety standards and industry collusion.
With GARM's abrupt end, the implications for brand accountability and industry practices could be significant, especially regarding potential copycat lawsuits and the future proceedings surrounding media standards.
[
Collection
]
[
|
...
]