Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media
The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
GARM's legacy in flux as sustainability standards forge ahead amid uncertainty
GARM's standards for measuring ad carbon emissions are being transitioned to Ad Net Zero following GARM's dissolution, emphasizing collaborative development.
Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media
The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.
GARM's legacy in flux as sustainability standards forge ahead amid uncertainty
GARM's standards for measuring ad carbon emissions are being transitioned to Ad Net Zero following GARM's dissolution, emphasizing collaborative development.
EXCLUSIVE: Jim Jordan Investigating Ad Industry Attempt To Create New GARM
The Dentsu Coalition may replicate GARM's controversial practices in determining credible news sources, raising concerns about media censorship and bias.
Publicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.
The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple's Revised DMA Compliance Plan - ExchangeWire.com
The Global Alliance for Responsible Media (GARM) dissolved due to limited resources after being sued by X; Amazon partners with TikTok and Pinterest for in-app shopping; Spotify and Epic Games criticize Apple's revised DMA compliance plan.
News Corp CEO Robert Thomson demands 'consequences' for shadowy ad cartel that organized media boycott
News Corp CEO calls for consequences against GARM for alleged ad boycott tactics.
Agency Ad Tech | AdExchanger
Publicis enhances value through acquisitions, posing independence challenges amid competitive pressures and automation.
The shutdown of GARM raises serious antitrust concerns in media industry collaborations.
GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple's Revised DMA Compliance Plan - ExchangeWire.com
The Global Alliance for Responsible Media (GARM) dissolved due to limited resources after being sued by X; Amazon partners with TikTok and Pinterest for in-app shopping; Spotify and Epic Games criticize Apple's revised DMA compliance plan.
News Corp CEO Robert Thomson demands 'consequences' for shadowy ad cartel that organized media boycott
News Corp CEO calls for consequences against GARM for alleged ad boycott tactics.
One of the ad industry groups being sued by X is 'discontinuing'
GARM, part of X's antitrust lawsuit, discontinues activities after allegations of illegal boycott.
The lawsuit claims major advertisers conspired to withhold billions of dollars in advertising revenue from X.
Musk's X Files Suit Against GARM for Censorship
X (formerly Twitter) is suing GARM and its members for illegal boycotts, aiming to protect users and content creators from being demonetized and limited in choices.
Elon Musk wants the X ad boycott leaders to face criminal charges
Elon Musk plans to sue individuals involved in the advertising boycott of tech giant X, based on evidence from a congressional investigation.
Ben Shapiro testified that X, Google, and Meta were coerced into adopting guidelines from GARM, leading to biased censorship and throttling of businesses by GARM's preferred political narratives.
Elon Musk threatens to sue major companies over 'advertising boycott racket'
Elon Musk wants the X ad boycott leaders to face criminal charges
Elon Musk plans to sue individuals involved in the advertising boycott of tech giant X, based on evidence from a congressional investigation.
Ben Shapiro testified that X, Google, and Meta were coerced into adopting guidelines from GARM, leading to biased censorship and throttling of businesses by GARM's preferred political narratives.
Elon Musk threatens to sue major companies over 'advertising boycott racket'