Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media
Briefly

"The decision to disband GARM was made after X filed a lawsuit against the organization, leading to significant distraction and resource drain for the initiative."
"Since its launch in 2019, GARM aimed to enhance brand safety, significantly reducing the incidence of ads adjacent to harmful content from 6.1% to 1.7% by 2023."
Read at Forbes
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