AdExplainer: What You Need To Know About Device Fingeprinting | AdExchanger
Briefly

For more than a decade, the ad tech industry has tried to replace the term "fingerprinting" with euphemisms, like probabilistic modeling.But too bad for ad tech, because the term stuck.All of the major browsers and mobile operating system makers - mainly Google and Apple, with a little Mozilla and Microsoft in the mix - now explicitly cite "fingerprinting" as impermissible.
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