"The addition of Ryan and Nishat to our advisory board is a testament to Adelaide's growing influence on the measurement landscape. Their deep insights and unparalleled expertise will contribute to our goal of improving media quality measurement and creating a more equitable media marketplace."
"Over the past decade, digital advertising has enabled publishers to provide improved service to their customers at subsidized prices and advertisers to improve the way in which they engage with those same customers. The advent of attention promises to deliver an even greater step forward on both of these fronts. I am excited to work more closely with Marc and the entire team at Adelaide Metrics to bring this vision to reality."
#adelaide #board-of-advisors #nishat-mehta #ryan-mcbride #media-quality-measurement #commercial-leadership #business-development #digital-advertising #attention #adtech-organizations
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