#media-quality-measurement

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Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.
Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.
Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.
moreadelaide

Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners

Adelaide expands AFP to include audio attention measurement for media giants like NPR, SiriusXM, and Westwood One.
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