#media-quality-measurement

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#adelaide-au #index-marketplaces #sell-side-curation #advertising-performance #au-metric #mediasense-audit
Marketing tech
fromExchangewire
3 days ago

Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality to Sell-Side Curation

Adelaide's AU metric is now available in Index Marketplaces, enabling sell-side curation and buyers to evaluate and package media quality at scale.
Marketing
fromExchangewire
6 months ago

Adelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.com

Higher AU scores correlate with improved performance across key brand outcomes.
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