#media-quality-measurement

#media-quality-measurement

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide launches Flight Control planning tool for media quality optimization

Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.

Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide welcomes CEO Brendan Ripp to board of advisors.

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.

Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives.