#media-quality-measurement

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Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide expands its Board of Advisors with the addition of Nishat Mehta and Ryan McBride.
Nishat Mehta brings expertise in commercial and product leadership, while Ryan McBride has experience in business development and product strategy.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide expands its Board of Advisors with the addition of Nishat Mehta and Ryan McBride.
Nishat Mehta brings expertise in commercial and product leadership, while Ryan McBride has experience in business development and product strategy.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.
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Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners

Adelaide expands AFP to include audio attention measurement for media giants like NPR, SiriusXM, and Westwood One.
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