"Adelaide, the leader in attention-based media quality measurement and activation, is now available in Index Marketplaces, expanding access to Adelaide's AU metric within sell-side curation workflows and enabling buyers and curators to evaluate and package media quality at scale. Index Marketplaces is Index Exchange's omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. Sell-side curation plays an increasingly important role in how media is planned, bought, and sold, helping shape the quality of supply that buyers ultimately activate across DSPs."
"Adelaide's AU is an omnichannel media quality rating that predicts a placement's likelihood of capturing attention and driving impact. Increasingly used as a trading signal, AU helps buyers invest with greater confidence while enabling publishers to better reflect the value of their media. Its availability in Index's Data Vendor Ecosystem reflects a broader shift toward quality-based decisioning, reinforcing the marketplace's role not only as a point of access to supply but as a"
Adelaide's AU metric has been integrated into Index Marketplaces to expand access to an attention-based media quality signal within sell-side curation workflows. Index Marketplaces provides an omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. The AU rating predicts a placement's likelihood of capturing attention and driving impact and functions increasingly as a trading signal. Inclusion in Index's Data Vendor Ecosystem places an outcome-linked quality signal at the point of deal creation, enabling buyers, curators, and publishers to prioritise inventory, package supply, and transact with greater consistency, transparency, and confidence. Combined GPID-with testing shows a reported 25% accuracy improvement.
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