#adelaide

#adelaide

NYC startups Adelaide and ProofPilot secured notable funding rounds on 8/1/2024.

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.

Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.

Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels.

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies.

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.

AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.

Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements.

High-attention placements positively impact business outcomes.

Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective.

Claire Browne appointed as fractional head of research at Adelaide, bringing extensive media research expertise to drive growth and integrity.