#adelaide
#adelaide

Podcast

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.

Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.

The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels. [ more ]

Exchangewire

Marketing

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.

The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]

Exchangewire

Marketing

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness. [ more ]

Podcaster News

Podcast

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.

Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.

The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels. [ more ]

Exchangewire

#media-quality-measurement

Marketing

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.

The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]

moreattention-metrics

Exchangewire

Marketing

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors. [ more ]

Exchangewire

Marketing

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide. [ more ]

Exchangewire

Marketing

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.

Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives. [ more ]

Exchangewire

Marketing

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization

Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance [ more ]

Exchangewire

Marketing tech

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.

Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention. [ more ]

Exchangewire

5 months ago

Marketing tech

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide expands its Board of Advisors with the addition of Nishat Mehta and Ryan McBride.

Nishat Mehta brings expertise in commercial and product leadership, while Ryan McBride has experience in business development and product strategy. [ more ]

Exchangewire

Marketing

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors. [ more ]

Exchangewire

Marketing

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide. [ more ]

Exchangewire

Marketing

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.

Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives. [ more ]

Exchangewire

Marketing

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization

Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance [ more ]

Exchangewire

moremedia-quality-measurement

Marketing tech

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.

Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention. [ more ]

Exchangewire

5 months ago

Marketing tech

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide expands its Board of Advisors with the addition of Nishat Mehta and Ryan McBride.

Nishat Mehta brings expertise in commercial and product leadership, while Ryan McBride has experience in business development and product strategy. [ more ]

Exchangewire

Marketing

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.

Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.

Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels. [ more ]

Exchangewire

Marketing tech

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies. [ more ]

Exchangewire

Marketing tech

Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.

AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.

Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements. [ more ]

Exchangewire