We're not exposed to MFA.' 'All our vendors block it and we mostly buy through private marketplaces.' 'Our verification service filters out 99.9% of it.'
The report is full of painfully awkward moments for the biggest SSPs and media companies - but these findings are, more than anything, an indictment of the programmatic advertising ecosystem overall, rather than any one specific company.
[
add
]
[
|
|
...
]