AI Briefing: What transparency could look like for AI-powered brand safety techAI-powered brand safety tech effectiveness questioned by Adalytics report.
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media | AdExchangerThe Adalytics report focuses on how verification providers may allow brand unsafe pages to slip through filters on media with user-generated content.
Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchangerOversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report.
Adalytics report exposes the intricacies of made-for-advertising sitesRetail media networks drive MFA websites' trafficDSPs and major holding companies involved with MFAs