#mfa

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advertising
AdExchanger
1 month ago
Marketing

Sweetgreen Wants A Healthy PMax Diet; The MRC's MFA Quagmire | AdExchanger

Brands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control. [ more ]
AdExchanger
3 months ago
Marketing

MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger

Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts. [ more ]
AdExchanger
5 months ago
Marketing tech

The MFA Economy; Will Reddit Ever Not Be Reddit? | AdExchanger

Google Ad Exchange sold ads on 93% of the identified made-for-advertising sites, followed by OpenX at 56% and Magnite at 41%.
Magnite was the largest revenue channel for MFA spend, bringing in 27% of total ad spend, while Google contributed only 4% despite reaching more MFA sites. [ more ]
moreadvertising
AdExchanger
3 days ago
Marketing

How Mobile's Focus On Performance Helps It Avoid The MFA Problem | AdExchanger

MFA issue on the web vs. mobile: focus on performance metrics over viewability for better ad investment. [ more ]
AdExchanger
1 month ago
Marketing tech

Why Does Ad Tech Still Fail To Spot - And Stop - MFA-Fueled Schemes? | AdExchanger

Forbes operated an MFA subdomain unnoticed for years, selling ads misrepresenting premium inventory.
Verification tools failed to catch MFA indicators leading to increased costs for advertisers. [ more ]
AdExchanger
2 months ago
Marketing tech

Inside The Secret Meetings To Define MFA | AdExchanger

MFA redefined as 'made for arbitrage'
Efforts to establish clear criteria for MFA [ more ]
AdExchanger
2 months ago
Marketing tech

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchanger

Oversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.
Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report. [ more ]
TechRepublic
2 months ago
Information security

MFA vs 2FA: Which Is Best for Your Business?

Breaches are common, phishing scams prevalent, AI aids cybercrime.
Phishing is a major attack vector, MFA and 2FA enhance security. [ more ]
Above the Law
3 months ago
Privacy professionals

Great Law Firm Cybersecurity Without Breaking The Bank

Law firms need to prioritize cybersecurity to protect client data.
Multi-factor authentication (MFA) is a highly effective and low-cost solution for enhancing cybersecurity. [ more ]
BOOOOOOOM!
4 months ago
Design

"Roman Candle" by Photographer Daniel Ribar

Daniel Ribar is a Detroit-based photographer pursuing an MFA in photography
His project 'Roman Candle' explores the concept of found images and heavy cropping [ more ]
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