The MFA Economy; Will Reddit Ever Not Be Reddit? | AdExchanger
Google Ad Exchange sold ads on 93% of the identified made-for-advertising sites, followed by OpenX at 56% and Magnite at 41%.
Magnite was the largest revenue channel for MFA spend, bringing in 27% of total ad spend, while Google contributed only 4% despite reaching more MFA sites.
MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger
Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts.
Sweetgreen Wants A Healthy PMax Diet; The MRC's MFA Quagmire | AdExchanger
Brands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control.
The MFA Economy; Will Reddit Ever Not Be Reddit? | AdExchanger
Google Ad Exchange sold ads on 93% of the identified made-for-advertising sites, followed by OpenX at 56% and Magnite at 41%.
Magnite was the largest revenue channel for MFA spend, bringing in 27% of total ad spend, while Google contributed only 4% despite reaching more MFA sites.
MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger
Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts.
Sweetgreen Wants A Healthy PMax Diet; The MRC's MFA Quagmire | AdExchanger
Brands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control.