#ad-tech-vendors
#ad-tech-vendors

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#third-party-cookies

Google no longer deprecating third-party cookies - analysts weigh in By Investing.com

Google will no longer deprecate third-party cookies on Chrome.

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty

Google's Privacy Sandbox uncertainties lead ad tech vendors to limit investments and adopt a cautious approach for 2024 features.

Google no longer deprecating third-party cookies - analysts weigh in By Investing.com

Google will no longer deprecate third-party cookies on Chrome.

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty

Google's Privacy Sandbox uncertainties lead ad tech vendors to limit investments and adopt a cautious approach for 2024 features.

morethird-party-cookies

Dunkin' Parent Company Runs On Ad Tech Consolidation | AdExchanger

Brands need to address ad repetition issues in streaming media campaigns for better targeting.

Ads on .gov.uk websites raise eyebrows over privacy

Public-sector websites in the UK and US are sending visitor data to web advertising brokers, causing concerns about compliance and online privacy.

The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchanger

Hilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beer

Cautionary tale for ad tech vendors in the context of CTV advertising

#advertising-industry

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.

Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential.

MFA: The A Is For Arbitrage ... And Adalytics | AdExchanger

The MFA acronym in the ad industry is undergoing a shift in meaning beyond 'made for advertising'.

4A's is working towards developing MFA standards to combat junk inventory from 'made for arbitrage' websites.

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.

Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential.

MFA: The A Is For Arbitrage ... And Adalytics | AdExchanger

The MFA acronym in the ad industry is undergoing a shift in meaning beyond 'made for advertising'.

4A's is working towards developing MFA standards to combat junk inventory from 'made for arbitrage' websites.

moreadvertising-industry

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchanger

Oversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.

Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report.

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