Google no longer deprecating third-party cookies - analysts weigh in By Investing.comGoogle will no longer deprecate third-party cookies on Chrome.
Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertaintyGoogle's Privacy Sandbox uncertainties lead ad tech vendors to limit investments and adopt a cautious approach for 2024 features.
Google no longer deprecating third-party cookies - analysts weigh in By Investing.comGoogle will no longer deprecate third-party cookies on Chrome.
Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertaintyGoogle's Privacy Sandbox uncertainties lead ad tech vendors to limit investments and adopt a cautious approach for 2024 features.
Dunkin' Parent Company Runs On Ad Tech Consolidation | AdExchangerBrands need to address ad repetition issues in streaming media campaigns for better targeting.
Ads on .gov.uk websites raise eyebrows over privacyPublic-sector websites in the UK and US are sending visitor data to web advertising brokers, causing concerns about compliance and online privacy.
The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchangerHilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beerCautionary tale for ad tech vendors in the context of CTV advertising
MFA: The A Is For Arbitrage ... And Adalytics | AdExchangerThe MFA acronym in the ad industry is undergoing a shift in meaning beyond 'made for advertising'.4A's is working towards developing MFA standards to combat junk inventory from 'made for arbitrage' websites.
Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchangerOversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report.