#ad-tech-vendors

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Theregister
3 weeks ago
Privacy technologies

Ads on .gov.uk websites raise eyebrows over privacy

Public-sector websites in the UK and US are sending visitor data to web advertising brokers, causing concerns about compliance and online privacy. [ more ]
AdExchanger
2 months ago
Privacy technologies

MFA: The A Is For Arbitrage ... And Adalytics | AdExchanger

The MFA acronym in the ad industry is undergoing a shift in meaning beyond 'made for advertising'.
4A's is working towards developing MFA standards to combat junk inventory from 'made for arbitrage' websites. [ more ]
AdExchanger
1 month ago
Marketing

The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchanger

Hilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beer
Cautionary tale for ad tech vendors in the context of CTV advertising [ more ]
AdExchanger
2 months ago
Marketing tech

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchanger

Oversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.
Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report. [ more ]
AdExchanger
2 months ago
Online marketing

IAS Adds Another Shade Of Gray To The MFA Debate | AdExchanger

Anti-MFA solutions aim to identify and restrict MFA inventory by focusing on ad arbitrage networks.
Not all ad inventory with MFA-like characteristics is sold through arbitrage networks; expanding anti-MFA efforts to locate 'Ad Clutter' sites is essential. [ more ]
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