4 tips to get the most out of CTV advertising | MarTech
Briefly

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising.It's taken longer for that promise to become real, but we're now at the inflection point.The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV.This switch leads to many advantages, including the ability to target specific demographics.
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