'Your dollar goes a little bit further': Smaller brands are finding TikTok to be a more profitable advertising channel
Briefly

Marketers and founders who spoke with Modern Retail agreed that they've been able to get more bang for their buck on TikTok compared to other platforms, for a variety of reasons.For some brands, that's because they've been able to generate viral hits on TikTok that they've been able to repurpose into other videos, and are still driving millions of views months later.
Read at Modern Retail
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