X is transitioning its creator payments from an ad-revenue model that relied heavily on advertisers to a new strategy rewarding engagement metrics with Premium users. This shift comes as the platform faces ongoing challenges from advertisers and legal actions regarding boycotts.
The move represents a significant change for creators who previously earned money based on ad impressions from verified users' interactions. Now, the focus will be on engagement from Premium subscribers, marking a departure from traditional ad revenue dependence.
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