Some partnerships are built on what you hope to do together. Our partnership is building off the existing success that WPP and GroupM are already having with dozens of their clients on our platform, and it will also help us at Roblox push the boundaries of what's possible in the immersive media space.
The joint council brings together the best of both worlds: Roblox's platform expertise paired with client leads from GroupM that have a clear understanding of client needs. WPP and GroupM will consult with Roblox as they build out new measurement solutions on the platform, helping to inform vendor selection and product roadmap based on what our clients want.
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