Why the creator industry is setting its sights on on the small screen
Briefly

The premise is that creators make content for a brand, but instead of living solely on social media channels, that content lives in 15- and 30-second spots on ad-supported streaming platforms.
You can actually create multiple spots and test and learn and then use the ones that perform best. Mason said LTK is currently in talks with 'major players' like retailers and their partners...
Read at Digiday
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