TechCrunch3 weeks agoMarketingAmazon brings its "Amazon Live" shoppable video to Prime Video and Freevee | TechCrunchAmazon Live expands to Prime Video with new FAST channel, creating interactive shopping experiences for viewers. [ more ]
Digiday1 month agoMarketingWhy the creator industry is setting its sights on on the small screenCreators are moving beyond mobile screens to small screens via influencer companies like LTK. LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement. [ more ]
TechCrunch3 months agoMarketingTikTok tests a feature that would bring TikTok Shop links to more videos | TechCrunchTikTok is testing a new feature that makes all posts shoppable The company aims to turn TikTok Shop into a multi-billion dollar e-commerce business in the US [ more ]