Why the creator economy is a profound threat to advertising agencies
Briefly

from Creative Bloq6 months ago
From Arthur Sadoun to Rory Sutherland, the business luminaries of creative are questioning the potential for future growth of advertising agencies in their present form.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/why-the-creator-economy-is-a-profound-threat-to-advertising-agencies
If creative agencies fail to respond effectively to the creator economy, it could disintermediate them altogether, suggesting a rapid evolution in how brands engage with audiences.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/why-the-creator-economy-is-a-profound-threat-to-advertising-agencies
The creation of the Lions Creators forum at Cannes Lions this year highlights the increasing importance of influencers and independent creators in the advertising landscape.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/why-the-creator-economy-is-a-profound-threat-to-advertising-agencies
The creator economy is expected to be worth $528 billion by 2030, indicating a significant shift in revenue sources away from traditional advertising.
Creative Bloqhttps://www.creativebloq.com/creative-inspiration/advertising/why-the-creator-economy-is-a-profound-threat-to-advertising-agencies
Read at Creative Bloq
#advertising #digital-marketing #creator-economy #cannes-lions #industry-growth
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