Why Sephora sponsored Remezcla's beauty vertical to reach Latin consumers
Briefly

"Collaborating on beauty content allows Sephora to authentically connect with beauty lovers, while also leveraging Remezcla's authority and trust amongst [the] Latinx community, with the aim to drive long-term engagement," said Megan Black, vice president for digital marketing and media at Sephora.
"We want to keep that trust. For over 15 years, it's always been about listening to our community," Diaz said. "For us, it's really about working with partners that want to amplify our content, not take away from it."
Read at Marketing Dive
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