#multicultural-marketing

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WWD
1 week ago
Marketing

EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMO

The appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.
Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise. [ more ]
Digiday
1 month ago
Marketing

Why multicultural needs to be part of general marketing investments, especially for Gen Z

Multicultural communities have a significant influence on brand preferences, especially with Gen Z audiences.
Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities. [ more ]
Digiday
2 months ago
Marketing

My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing

Marketers are increasingly realizing the value of reaching multicultural audiences.
Multicultural marketing budgets are expected to grow beyond the 5% industry standard in the coming years. [ more ]
Entrepreneur
3 months ago
Marketing

Celebrating Black History and Culture Is the Right Thing to Do - and Good for Business. | Entrepreneur

Black History Month provides brands with an opportunity to demonstrate their commitment to the Black community and showcase their multicultural marketing efforts.
Authentic marketing that resonates with the Black community can lead to increased profitability and loyalty from Black consumers. [ more ]
Adweek
6 months ago
Marketing

Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]
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