Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger
Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
HBO and Max Multicultural Marketing Chief Jackie Gagne Departs After 4 Years
The Multicultural Marketing team at HBO and Max will continue under new supervision after Jackie Gagne's departure.
Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger
Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.
HBO and Max Multicultural Marketing Chief Jackie Gagne Departs After 4 Years
The Multicultural Marketing team at HBO and Max will continue under new supervision after Jackie Gagne's departure.
Seven Multicultural Marketing KPIs Every CMO Should Track
Multicultural marketing KPIs are essential for strategic planning and resource allocation in corporations.
EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMO
The appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.
Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise.
Why multicultural needs to be part of general marketing investments, especially for Gen Z
Multicultural communities have a significant influence on brand preferences, especially with Gen Z audiences.
Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities.
My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Marketers are increasingly realizing the value of reaching multicultural audiences.
Multicultural marketing budgets are expected to grow beyond the 5% industry standard in the coming years.
Celebrating Black History and Culture Is the Right Thing to Do - and Good for Business. | Entrepreneur
Black History Month provides brands with an opportunity to demonstrate their commitment to the Black community and showcase their multicultural marketing efforts.
Authentic marketing that resonates with the Black community can lead to increased profitability and loyalty from Black consumers.