I would say it represents around 40% of our total enterprise media budget. It continues to get bigger and bigger every year because of just the importance and that closed loop attribution that we can get,
It really is kind of the next progression of retail media.
It is exciting to hear that Home Depot is going to be offering in-store retail media opportunities,
Notably, it has gotten more difficult for marketers to stand out in a crowded digital marketplace.
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